Prink is an independent boutique located in the heart of Rutland’s picturesque, traditional market town of Oakham.

We’re passionate about providing our customers with the best experience possible whether they’re browsing our online shop or have just popped in off the High Street. But one thing remains constant, every one of our visitors gets to experience the benefits of shopping independent.

Read on to discover five reasons to shop small.

  1. We only source the best products

Every single thing you see in Prink, from candles to party dresses, have been handpicked by the owner, Victoria.

Every few months, the team takes a trip down to London to decide what patterns, materials and styles will make it onto the shop floor. Every sample is thoroughly inspected to make sure it will make you feel as good as you look.

Being an independent shop means we get to be meticulous when it comes to choosing our stock. Therefore, you can be certain that you’re browsing only the highest-quality clothing, homeware and accessories.


  1. Your outfit will be unique

Have you ever suffered the embarrassment of walking into a room and spotting someone else in the same outfit?

Shopping independently allows you to browse an array of products, from fluffy cardigans to formal dresses, that only have selected stock levels on our rails. Although we can always check in the back for more or even order more in, you have that added excitement of limited-edition options.

We also source a wide range of labels, so you’re able to shop smaller brands you might have never heard of before alongside your trusty favourites.

We give you full permission to feel smug when nobody has heard of where your sweater dress is originally from.


  1. We care about our customers

We love getting to know our customers, from regular visitors who can spot a new set of dangly earrings from a mile off to newbies who have just seen our wonderland for the first time.

If you let us know what you’re looking for, whether it’s a birthday present for an aunt or an outfit for your work’s do, we’ll be sure to give you the dedicated time and attention you deserve so that you walk away feeling looked after.

  1. A little goes a long way

When it comes to big chain corporations, your purchase is like a drop in the ocean. But shopping small is such a minor change that creates such a massive impact.

Not only do we do a happy dance every time an item is sent out the door with its new owner, but that single purchase also has a positive effect on our lives both in and out of Prink.

We can go out for a family’s birthday meal without money worries or even book that long-anticipated weekend away! We can also put those profits back into the business to continue giving you a shopping experience like no other and to keep the High Street thriving.


  1. You get to visit different places

We might have caught your eye on social media, or you might have stumbled across our website, but either way, we’d love to invite you to visit our boutique store in person so that you can discover Oakham for the first time.

Situated in the UK’s smallest county, you might not have heard of our idyllic market town before. However, our home is small but mighty! Oakham is bursting with history and style. It makes for a lovely afternoon strolling around Rutland Water, refuelling with coffee and cake at one of our many independent cafes and of course, stopping for a browse around Prink.



Our independent store is all about creating an environment where women can indulge in their favourite aesthetic, whether that’s clothing, accessories, or homeware.

Our friendly staff are always on-hand to help choose the perfect gift, style an outfit or offer our professional opinion to make you feel truly pampered.

So, to discover how we’re convincing the locals to shop small, pop into our retail oasis and see for yourself.


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